Somehow Making Nature

Jay Alders is the world-renowned ocean artist that inspired the packaging artwork for Emergen-C® BLUE™.

Jay is an avid surfer, photographer, and active supporter of green issues. Alders, a New Jersey native, earned a Bachelor of Arts degree from Montclair State University and currently resides in a beautiful NJ beach town, where he rides the waves and enjoys the coastal lifestyle.

Original artwork and photography by Alders has been viewed around the globe and has been showcased in galleries from New York City to California, art tours in Brazil, surf exhibitions on the north shore of Oahu and at ESPN's 2008 Xgames. Prestigious media outlets like Surfer Magazine, FuelTV, Surfline.com, Line Up Magazine, FHM Magazine, Longboard Magazine, Curl Magazine and Alma Surf Magazine have all highlighted Jay's artistic endeavors.

Alders is thrilled to have had the opportunity to design the packaging for Emergen-C BLUE as clean water is an issue that is near and dear to his heart.
 
“When approached by Alacer / Emergen-C about this project, I immediately jumped on board,” said Alders. “I am hooked on Emergen-C, and as an avid surfer and long time supporter of Surfrider, I am honored to be involved in this important effort to raise funds for clean water.”

For more information on Jay Alders, surf over to www.jayalders.com.